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Danish Buy Now Pay Later (BNPL) company, ViaBill, raised $120 million in its recent equity and debt financing round. The funding round, which was led by London-based capital Fasanara, will help the company in the expansion of its BNPL services.
ViaBill is backed by global venture capital, Headline and Blackfin. Founded in 2014, the fintech facilitates merchants and buyers with BNPL solutions. The company has recently rolled out its new services in some of Europe’s major regions.
Jan Lytje-Hansen, CEO and co-founder of ViaBill, said: “We are seeing huge demand for Buy Now Pay Later that is not limited to online stores. So, with our partner MasterCard, we have developed a solution that can be used anywhere, online or in-store. We have deployed this new BNPL product in Denmark, Spain and the USA. Thanks to the support of Fasanara Capital, we can accelerate the expansion. 80% of what our consumers spend is offline. »
Last year, fintech company, Klarna, reported an increase in demand for the company’s BNPL services.
BNPL
In a major move towards expanding the BNPL sector, financial services firm Square announced in 2021 that the company plans to acquire Australian platform BNPL Afterpay in a deal worth $29 billion. .
“While other big Buy Now Pay Later players like Klarna, AfterPay and Affirm have successfully infiltrated the online payment space, there is a lack of BNPL solutions that support physical stores. We have addressed this Consumers around the world can download the ViaBill app, enter a limited set of data, and have ViaBill’s advanced credit decision engine immediately assess their creditworthiness.If successful, a virtual credit card is issued on place that the consumer can push into their wallet and use to pay as usual ViaBill tested the buying behavior of approximately 11,000 consumers in the last quarter,” added Lytje-Hansen.
Danish Buy Now Pay Later (BNPL) company, ViaBill, raised $120 million in its recent equity and debt financing round. The funding round, which was led by London-based capital Fasanara, will help the company in the expansion of its BNPL services.
ViaBill is backed by global venture capital, Headline and Blackfin. Founded in 2014, the fintech facilitates merchants and buyers with BNPL solutions. The company has recently rolled out its new services in some of Europe’s major regions.
Jan Lytje-Hansen, CEO and co-founder of ViaBill, said: “We are seeing huge demand for Buy Now Pay Later that is not limited to online stores. So, with our partner MasterCard, we have developed a solution that can be used anywhere, online or in-store. We have deployed this new BNPL product in Denmark, Spain and the USA. Thanks to the support of Fasanara Capital, we can accelerate the expansion. 80% of what our consumers spend is offline. »
Last year, fintech company, Klarna, reported an increase in demand for the company’s BNPL services.
BNPL
In a major move towards expanding the BNPL sector, financial services firm Square announced in 2021 that the company plans to acquire Australian platform BNPL Afterpay in a deal worth $29 billion. .
“While other big Buy Now Pay Later players like Klarna, AfterPay and Affirm have successfully infiltrated the online payment space, there is a lack of BNPL solutions that support physical stores. We have addressed this Consumers around the world can download the ViaBill app, enter a limited set of data, and have ViaBill’s advanced credit decision engine immediately assess their creditworthiness.If successful, a virtual credit card is issued on place that the consumer can push into their wallet and use to pay as usual ViaBill tested the buying behavior of approximately 11,000 consumers in the last quarter,” added Lytje-Hansen.
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